Sam Judge

Sam Judge

Product Designer at Toast

27 Apr 2026

My Month with Claude Code

I spent a month in a terminal, here’s what I learned.

11 Aug 2025

Low Fidelity Matters

In the era of vibe coding, designing and testing in low fidelity remains an invaluable step in the product process.

1 Dec 2024

Scoops post-mortem

Thoughts on why our AI-powered user research startup failed to get off the ground

12 Jan 2019

The product team’s missing function

How bias affects product teams and the need for a dedicated researcher.

15 Aug 2019

The conversational tendencies to avoid in user interviews

Natural social behaviours hinder a deeper understanding of users. What are the conversational tendencies to avoid in user interviews.

12 Sept 2021

What happened to the magic?

Design is finally taken seriously. We should celebrate that but have we lost something along the way?

23 Jan 2020

The Creative Cycle

I’ve noticed a pattern, it reveals itself through my mood and my energy, my self esteem and my ego, and my vigor or my listlessness.