Sam Judge · Product Designer

I help businesses create real change through digital products that matter.

Product leaders hire me to help teams find their way.

For over a decade I’ve designed delightful experiences that have emerged from complex problems. I combine rigorous user research methods with cross-functional collaboration to involve people from across the organisation in what it means to design great user experiences.

The projects I tend to work on are best described as Vision & Discovery, Digital Transformation, or simply, Redesigns.


Selected projects

Projects database

Selected writing

What happened to the magic? · Sep 2021

Why you should embrace remote research · Mar 2020

The creative cycle · Jan 2020

Designer’s primer to behavioural design · Nov 2019

Conversational tendencies to avoid in user interviews · Aug 2019

The product team’s missing function · Jan 2019

The message is in the model · Oct 2018

All writing



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