Better sleep with behavioural science

There’s plenty of bogus sleep tech out there, enough to put anyone off working in this space. But our research revealed an opportunity for taking a different approach. For most people (illness aside) what you do in the day affects how you sleep at night. Better, healthier days equal better sleep. We crafted a sleep coach in your pocket. It smartly suggests sleep-enhancing habits that can be tracked via the app. We married that with daily check-ins, simply asking ‘How do you feel you slept?’ and ‘How awake did you feel today?’. The result is an app that is the antithesis of your typical quantified-self data tracker. One that warmly motivates users to adopt new habits conducive to better sleep.