Streetbees was facing the classic problem of a “leaky bucket.” While attracting new users was easy, too many were dropping off before becoming fully engaged. The app, which pays users to complete surveys, needed to address the numerous opportunities along the user journey where people were abandoning the platform.

To tackle this, we collaborated closely, focusing on iterative testing and regular user research. We worked together to streamline the sign-up process, ensuring users could quickly earn their first payment, and curated surveys to keep them engaged. Weekly feedback sessions with users allowed us to make quick adjustments and refine our approach, ensuring we stayed aligned with their needs.

Through our work together we simplified the user experience, increased user engagement, and reduced churn. Users felt the redesigned onboarding process was more meaningful and rewarding. Streetbees improved retention rates gave them greater confidence to scale acquisition efforts leading to further growth.