Streetbees
Transforming their consumer app
Streetbees enables global brands to deeply understand consumer attitudes, behaviours, and shifting market demands. Streetbees set out to redesign their B2C app with a focus on improving user retention and daily engagement.
While their proposition was effective at attracting new signups, too many were dropping off before becoming fully engaged. The app, which pays users to complete surveys, needed to address several issues with the user journey that were leading people to abandon the platform.
Through our work together we redesigned onboarding, laid the foundations for a new design system, simplified the user experience, increased user engagement, and reduced churn.
Streetbees enables global brands to deeply understand consumer attitudes, behaviours, and shifting market demands. Streetbees set out to redesign their B2C app with a focus on improving user retention and daily engagement.
While their proposition was effective at attracting new signups, too many were dropping off before becoming fully engaged. The app, which pays users to complete surveys, needed to address several issues with the user journey that were leading people to abandon the platform.
Through our work together we redesigned onboarding, laid the foundations for a new design system, simplified the user experience, increased user engagement, and reduced churn.
