Writing · Sam Judge

Writing database

What happened to the magic?
September 13, 2021
What happened to the magic?
We always knew design was serious but now we’re serious too. But wait, it’s all starting to sound a bit... serious.
Why you should embrace remote research
March 17, 2020
Why you should embrace remote research
Qualitative research is typically conducted in-person, in a lab environment. But for many qualitative studies remote research can be just as good, if not better, at generating the insights needed to help a team move forward in their work.
The Creative Cycle
January 23, 2020
The Creative Cycle
I’ve noticed a pattern, it reveals itself through my mood and my energy, my self esteem and my ego, and my vigor or my listlessness. I refer to this pattern as the Creative Cycle.
A designer’s primer to behavioural design
November 11, 2019
A designer’s primer to behavioural design
When the products and services we create require a guided change within the user, an understanding of behavioural science becomes an invaluable tool. Here are a few resources that provide a primer into this intriguing world of behavioural design.
The conversational tendencies to avoid in user interviews
August 15, 2019
The conversational tendencies to avoid in user interviews
Our natural social behaviours can hinder a deeper understanding of users. But what are these conversational tendencies and how can we avoid them to conduct better user interviews?
Minimal user research kit
April 14, 2019
Minimal user research kit
When putting together a kit for conducting research keeping things simple is my top priority. Each tool in the kit needs to serve a specific purpose to justify carrying it between sessions.
The product team’s missing function
January 12, 2019
The product team’s missing function
In a team of optimists trying to push things forward the researcher provides a necessary friction. Their indifference to the product keeps them questioning whether it needs to exist at all, long after the rest of the team have begun to believe their own stories.
The message is in the model
October 23, 2018
The message is in the model
There are a number of models that product teams can use to bring clarity and alignment on an idea. They range in complexity from sketches to functional prototypes. Here are several examples and how they helped the team communicate the unseen.

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