Plum Guide![Plum Guide](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/cb0ebb4b-6714-415a-868c-f188f30b8373/Plum_guide_cover/w=1920,quality=90,fit=scale-down)
Automating the sales process through user insights
Plum Guide
Product designUser researchUX Writing
Royal Academy of Arts![Royal Academy of Arts](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/84cdc281-4392-4f04-8008-0fe1384a62a3/RA-space-1/w=1920,quality=90,fit=scale-down)
Exploring the future of the RA online
Royal Academy of Arts
User researchUXUIE-commerce
Automating the sales process through user insights
Exploring the future of the RA online