Thriva
Better Health
Thriva provide at-home blood tests so health-conscious individuals can track vital biomarkers over time and take control of their health. We wanted to explore how we could encourage new customers to try Thriva and to ensure existing customers returned for further tests to reach their health goals.
I worked on a vision for the future of their app. Speaking with customers across their three key personas, we gained a deeper understanding of their needs. We tested early ideas and gathered insights that would provide the team with a clear north star to point towards.
We began implementing changes to the marketing site and app experience. In both cases we refined user journeys and tightened up copywriting. The new marketing site saw a 25% boost in conversion rates for new sign ups.
During our kick-off workshop we mapped out the end-to-end user journey and identified areas for improvement. We then ideated possible solutions.
We worked our ideas into testable sketches, which we discussed with users during depth interviews.
Our research revealed principles that we used to refine our vision.
The vision was broken down and explained in detail with clear steps on how to further validate the ideas through iterative design and testing.
The research informed a redesign of their marketing site. We improved comprehension of the proposition, streamlined CTAs and checkout flow, boosting conversion rates by 25% as a result.
